Prohibition of projecting white skin as better would have been done long ago. Better late than never, the words that raise discriminative issues are now going to be banned from cosmetic products. Specific words such as “Whitening”, “clear” will now no longer be seen on the description of L’Oréal cosmetic products. The French group announced this on Saturday June 27th in a press release.
The group, whose range begins from Maybelline make-up to Lancome skincare, did not furnish more details, in particular on the withdrawal or not of the products concerned from the shelves.
The French group L’Oréal announced on Saturday in a press release that words such as “whitening” will be removed from the descriptive packaging of its products in a global context of anti-racist demonstrations.
Unilever renames Fair & Lovely
Subsequent to the announcement of the French Group Indian subsidiary of Unilever has also decided to change the name of its skin lightening cream marketed under the name of “Fair & Lovely”.
The Anglo-Dutch company has promised not to use the word “fair” because the brand says it is “committed to celebrating all skin tones”.
The scale of anti-racist protests, sparked by the death of George Floyd, an African-American asphyxiated by a white policeman in Minneapolis in late May, puts pressure on businesses.
Several American groups have announced their intention to change their visual identity, such as Mars, which says it plans to develop its famous Uncle Ben.