AUM Premium Turns Daily Hydration into a Manifestation Practice with ‘The Affirmation Collection’

Gurugram, May 11th, 2026: Most people drink water without thinking. AUM Premium is on a mission to change that. The natural Himalayan spring water brand has launched The Affirmation Collection, a range of 1 litre bottles, each printed with one of 12 curated affirmations, designed to bring intention into one of the body’s most instinctive daily acts. Affirmations on the bottles include lines such as “I have everything the universe offers” and “Wealth has already chosen my name.”

The premise is simple yet intentional: the act of reaching for water, repeated dozens of times a day, is an often-overlooked opportunity to reinforce a mindset. Each bottle becomes a quiet, recurring cue that links the physical act of hydration with conscious thought.

“I am a firm believer in the power of manifestation. Building AUM Premium from the ground up taught me that clarity of intention is half the work,” said Jagriti Motwani, Founder and CEO of AUM Premium. “Water is the one thing everyone reaches for every single day. I wanted that moment to mean something more than just hydration. The Affirmation Collection was born from that belief.”

The launch reflects a broader shift in how consumers are approaching everyday routines, not as an unconscious habit, but as a series of small, deliberate choices. As wellness thinking extends deeper into daily life, AUM Premium is positioning hydration itself as a practice, not just a function.

Sourced from high-altitude Himalayan springs and naturally enriched with calcium, magnesium, and potassium, AUM Premium was built on the conviction that water should be as clean as the intentions it carries. Beyond personal use, the Affirmation Collection is also designed as a considered gifting option for moments that call for something more meaningful than the usual.

AUM Premium is available across 16,000+ pin codes in India via e-commerce platforms, including Shopify, as well as its direct-to-consumer website.