0101 — Folded / Hero Copy Example / Purpose: Show the complete product neatly folded or arranged in its most commercially useful form. The product must be fully visible, proportionate and easy to understand. Presentation: Clean neutral/warm-white background, centered composition, generous negative space, subtle realistic contact shadow, no unnecessary props.
0202 — Flat / Full Product Copy Example / Purpose: Show the same exact product opened out or laid flat. Preserve its true rectangular/long-form proportions, border, hem, pattern and construction. Keep wrinkles natural and restrained. Presentation: Straight or carefully controlled overhead commercial composition on a clean neutral surface.
0303 — Corner / Construction Detail Copy Example / Purpose: Show a natural corner, folded edge or lifted section. Make the hem, stitching, layered thickness and weave clearly readable without changing the product design. Presentation: Three-quarter close product photography with controlled focus and soft directional light.
0404 — Macro Texture / Quality Copy Example / Purpose: Create a close macro photograph of the same material. Show appropriate fibers, yarn variation, weave structure, surface character and small authentic imperfections. For terry/waffle/huck textiles, show the actual loop or weave structure rather than generic linen fibers. Presentation: Professional macro photography, crisp natural texture, controlled depth of field and accurate color.
0505 — Lifestyle / In Use Copy Example / Purpose: Place the exact same product in its appropriate use: towel in a premium bathroom, guest towel on a refined vanity, tea towel in a tasteful kitchen, table linen on an elegant dining table, bedding in a calm bedroom, scarf naturally worn or draped. Keep the product as the hero. Presentation: Believable natural daylight, premium but realistic styling, minimal supporting objects and authentic fabric behavior.