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Beauty Desk, Delhi Magazine: Elina Devia, known online by her captivating moniker “Queen of Chameleon” (Ratu Bunglon), has emerged as one of Indonesia’s most fascinating digital creators. Her unique journey seamlessly blends creativity, cutting-edge technology (specifically AI video editing), and a distinctive, value-driven personal brand. This combination has secured her millions of admirers across major platforms, cementing her status as a leading Indonesian Content Creator.
Early Life
Raised in Bandung, Indonesia, Elina grew up in a traditional Muslim household. Her values of modesty and discipline shaped her character, but her curiosity for cinema and technology pushed her toward creative experimentation.
Career Beginnings
Her journey began in her early 20s when she discovered AI-based video editing apps. The first time she swapped her face onto a Bollywood actress, she realized she wasn’t copying — she was storytelling through transformation.
Rise of the “Queen of Chameleon”
- 🎬 Over 1,000 AI-composite styled videos
- 👥 More than 1.1 million TikTok followers
- 🌍 Transformations inspired by Bollywood, Hollywood, Korea, Japan, China, and Europe
- 💻 Offers custom-edited face-swap videos as part of her business
- 📿 Balances modern creativity with her Islamic identity and cultural roots
Digital Persona & Content Strategy
Elina’s videos are performances, not just edits. She choreographs transitions, studies lighting, and ensures each transformation feels authentic. Her TikTok remains her strongest platform, while Instagram and YouTube showcase her extended creative portfolio.
Personal Profile
- Height: ~165 cm (5’5”)
- Weight: ~55–58 kg
- Skin Tone: Light brown complexion
- Boyfriends/Affairs: Keeps her private life discreet; no confirmed relationships
- Friends: Collaborates with fellow Indonesian creators but rarely highlights personal friendships online
- Lifestyle: Known for modest dressing, balancing faith with modern artistry
Net Worth & Achievements
Estimated net worth (2025): $100,000–$300,000 USD Income sources:
- Social media monetization
- Paid custom video edits
- Brand collaborations and modeling
Highlight: Featured in the Higgs Domino Island Game Theme (2023), cementing her influence in Indonesia’s digital culture.
Fun Facts & Trivia
- 🍲 Favorite Food: Loves Indonesian street food, especially bakso (meatball soup) and nasi goreng (fried rice).
- 🎶 Music Taste: Enjoys Bollywood soundtracks and K-pop dance tracks for inspiration.
- 🕺 Hobbies: Practicing choreography, experimenting with AI apps, and exploring cultural fashion styles.
- ✈️ Dream Collaboration: Hopes to collaborate with Bollywood stars or K-pop idols in future projects.
- 📱 Signature Style: Known for her precise lip-syncing and aura-matching in face-swap videos.
- 🌙 Personality: Fans describe her as humble, disciplined, and deeply creative.
Why She Stands Out
Elina Devia is more than a digital creator — she is a storyteller of transformation. Her brand “Queen of Chameleon” represents fluid identity, illusion, and artistry. By merging AI technology with cultural performance, she has carved out a unique niche in Indonesia’s creative landscape.
Elina Devia represents the next generation of Indonesian Content Creators, using AI technology to paint emotions and tell stories that transcend cultural boundaries while remaining rooted in authenticity and personal values.
