Technology Desk, Delhi Magazine: Tata Group’s super app Tata Neu now available for the common people. Through this super app of Tata, users can also book from shopping to payment, plane tickets. Tata is preparing to present a tough challenge to Reliance Jio, Amazon, Flipkart, Paytm through this super app. Tata Sons chairman N Chandrasekaran has launched this super.
Generally It was launched on 17th November, 2021. Earlier it was only for Tata Groups employees.
One app to unite them all.
Introducing an App of epic stature –
with more rewards, more brands, more
benefits – now you know why we call it
Now open for Tata Group employees#LiveTheNeu #DestinationForRewards#TataNeu #SuperApp pic.twitter.com/kcTCDlI55h
— Tata Neu (@tata_neu) November 17, 2021
Announcing the launch it for common people, N Chandrasekaran, Chairman, Tata Sons said on LinkedIn, “Tata New is an exciting platform that aggregates all our brands into one powerful app. Our traditional consumer-first approach is combined with the modern ethos of technology. By connecting, there is a new way to discover the wonderful world of Tata.
On shopping, this app is giving Neu Coins as a reward. The value of one Neu coin is equal to Re 1, which can be redeemed by players in shopping. You can download Tata Neu app from Google Play Store and Apple App Store.
Users can also make online payment through it – with UPI payment option
With the help of Tata Pay, you can do broadband, electricity, gas, landline, mobile recharge and DTH recharge. Now you will also get the option of UPI payment by connecting with Neu app. That is, the feature of UPI has also been added with Tata Pay. With the help of this, payment through card, net banking and UPI services will be available.
All brands will be found in one Super app
Chandrasekaran said, “Tata NEU is an exciting platform that brings together all our brands in one powerful app. This is a completely new way to discover the wonderful world of Tata. He also added that I am proud to have many of our trusted and favorite brands Air Asia, BigBasket, Croma, IHCL, Cumin, Starbucks, Tata 1mg, Tata Cliq, Tata Play, Westside on this platform. Vistara, Air India, Titan, Tanishq, Tata Motors will also join the platform soon.
What is a super app?
Blackberry founder Mike Lazaridis coined the term SuperApp in 2010. Super App, that is, a platform on which all the goods and services needed are available.
One such app in China is WeChat. It started as a messaging app. After this, payments, shopping, food ordering, cab services were also available on it and thus it became a super app. You can also imagine Super App as a mall, where you will find shops of all brands and businesses and verticals in the retail space. Paytm became the first such Super App in India.
Who Makes Super Apps?
Usually such companies make super apps, which offer a variety of services and products. They try to bring these offerings on one platform through Super App.
The concept of SuperApp first surfaced in China and South-East Asia. WeChat, GoJek, Grab started offering additional services to increase their revenue. These companies took these steps to increase customer traffic on their platforms based on social media and communication needs.
However, a different approach emerged in the West Asia region. Traditional business groups such as Majid Al Futtaim Group, Emaar, Chalhub Group had shopping malls, grocery and entertainment businesses. He created digital assets and turned them into super apps. More than one product is now available on it.
According to Internet consultancy firm RedSeer, the customer footfall on digital assets of these business groups increased and the number of repeat customers also increased. This became the basis for the growth of SuperApp in any field. Tata’s plan to bring its consumer offerings on a single platform matches those of the Gulf region’s business groups.
Why are Indian companies making super apps?
A country or region is considered ready for a super app when a large population wants more and more services and features from a smartphone rather than a desktop. The lack of an ecosystem of apps to meet the local needs is also a major reason for this.
India is becoming a market where a large population is using the Internet. Today 90% of the subscribers are surfing the internet through mobile. Because of this most companies are making super apps. Apart from this, Super Apps is able to gather more information about user behavior from consumer data along with increasing revenue.
How to download Tata Neu App:
- Go to play store in your mobile.
- Search Tata Neu in Play Store.
- Click on Tata Neu in apps.
- Install it.
- After Installation you can register with your contact no. and gmail id.
Here is the desktop link for tata new in playstore. https://play.google.com/store/apps/details?id=com.tatadigital.tcp
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