Lifestyle News, Delhi- Magazine: The 39-year-old American R “n” B singer became the first black woman to wear the iconic 128.54-carat Tiffany Diamond yellow diamond, CNN reports . The stone is one of the largest in the world.
The artist, along with her 51-year-old rapper husband Jay-Z, became the faces of a new advertising campaign for the jewelry brand called About Love.
The singer shared her pictures on her Instagram page. She poses in a black long dress with an open back that fits her figure and black nylon gloves above the elbow, and Beyoncé’s husband, in an elegant black tuxedo, looks at her, sitting in a chair. The background for the photo is the painting Equals Pi from the private collection of Jean-Michel Basquiat, reminiscent of the signature color Tiffany Blue.
In another photo, the artist stands with her back to the photographer, and Jay-
It was worn by such famous women as the wife of American diplomat Edwin Sheldon Whitehouse, Mary Whitehouse, Hollywood legend Audrey Hepburn, and singer Lady Gaga. The shoot of Beyoncé and Jay-Z marks the first time the diamond has been featured in an ad campaign.
The Love Campaign, directed by Mason Poole, kicks off on September 2 worldwide.Z hugs her. On his tuxedo, you can see the brooch “Bird on a Stone” by Jean Schlumberger.
“Love is the diamond crowned with jewelry and art,” the couple said in a recent press release.
As part of the partnership, Beyoncé and Jay-Z also shot a commercial featuring Beyoncé’s song “Moon River” from the 1961 film Breakfast at Tiffany’s.
Tiffany & Co has announced it will donate $ 2 million to college and university scholarship and internship programs for black-skinned people (HBCU). These are institutions of higher education in the United States that were established prior to the 1964 Civil Rights Act to serve the African American community.
We will remind, recently, Beyoncé presented the fourth collection of clothing , created in conjunction with the Adidas brand.
The Tiffany diamond was found in Africa in 1877.