Victoria’s Secret Changed Direction with the Launching its New Costume Campaign for Curvy Women

Victoria’s Secret changes direction, no longer just breathtaking physiques from its famous ‘Angels’, but also plus size or otherwise more common bodies. With these assumptions, the American lingerie brand has launched its new costume campaign for more curvy women.

Entitled ‘Destination: Swim’, the campaign features two so-called ‘plus size’ models, Paloma Elsesser and Jill Kortleve.

    “It was time!” reads one of the comments to the photos on the Victoria’s Secret Instagram account. “Better late than never”, is written in another post.
    Some time ago the brand was accused precisely for the glorification of excessively thin bodies. In addition, Edward G.
    Razek, former marketing director of L Brands (owner of Victoria’s Secret), said that plus size models and transsexuals were in conflict with the ‘fantasy’ that evokes the brand VS.